FOR IMMEDIATE RELEASE

GREEN GOLD Unveils "Future Man" Brand Design

GREEN GOLD introduces "Future Man," a captivating brand design that seamlessly blends the elements of astronauts, transparency, reflective surfaces, and colorful luster to depict a futuristic image of wisdom and science fiction. This innovative concept challenges traditional health product imagery and aims to create a sci-fi and intelligent persona within the women's fashion domain.

The "Future Man" design project was brought to life using high-key photography techniques, combined with monochrome backgrounds for lighting effects, and flash for depth of field shooting. The striking visuals were captured using Canon 5D Mark III cameras with 125mm lenses, and meticulously post-produced using Photoshop and Lightroom.

The project, which commenced in April 2020 in Taipei city and concluded in Taichung city, culminated in the display of "Future Man" on the Twgreengold website on May 1, 2020. The design team, led by Zheng Yuan Huang, included a dedicated group of professionals, including a design director, photographer, action photographer, marketing specialist, gaffer, stylist, model, and makeup and hair artist.

Challenges were overcome in breaking away from traditional market concepts and established impressions, as the team sought to convey a high-level and dignified sense of the product through visual storytelling. The "Future Man" design project was awarded the Bronze A' Design Award in Photography and Photo Manipulation in 2022, recognizing its outstanding creativity and ingenious approach.

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