FOR IMMEDIATE RELEASE

ODTU Sanat 20 Visual Identity Design

Kenarköse Creative has unveiled a visually captivating identity design for the 20th anniversary of ODTU Sanat, an art festival organized by Middle East Technical University. The design, centered around the theme of the 20th year of the festival, features a unique 3D illusion created by shadows of same-colored layers forming the numbers 2 and 0, giving the impression of a covered art piece being unveiled. The vibrant color choice and the tranquility of the wavy 20 create a subtle contrast, making the visual identity stand out in various printed and digital media.

The visual identity was realized through careful use of shadows to achieve a sense of depth, primarily projected through printed materials. The smallest printed material was the event program brochure, while the largest were banners hanging outside the Metu Culture and Convention Center, with dimensions of 5m x 8m.

Kenarköse Creative's design team, including Merve Okcu, Gizem Akdag, Haktan Aksu, and Pelin Bilgin, overcame the challenge of creating a design that would bring together the diverse opinions of the ODTU Sanat administrative committee into a cohesive system. The distinctive vibrant coral color was selected to ensure easy recognition in the vast green campus of Metu, immediately grabbing the attention of the audience.

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