FOR IMMEDIATE RELEASE

Purity Ring: A Unique Blend of Softness and Strength

GUANG ZHANG's Purity Ring design project is a testament to the brand's ethos of "Gentle and Tough." The space, inspired by the delicate yet resilient nature of flowers, introduces a unique blend of softness and strength through deconstructed metal petals and a captivating indoor-outdoor atmosphere. The large glass area and the use of stainless steel create a theatrical unfolding of metal petals, ensuring the store stands out amidst the mall's surroundings.

By incorporating a white curtain and rammed earth, the design achieves a vague indoor-outdoor ambiance, fostering an open and inviting communication area. The project challenges the norm with its innovative approach, offering visitors a distinctive and engaging retail experience.

GUANG ZHANG's meticulous attention to detail and collaboration with skilled craftsmen resulted in a space that exudes deconstruction without being overly sharp. The use of stainless steel and careful positioning of metal blocks contribute to the creation of an emotionally resonant environment, redefining the conventional retail setting.

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