FOR IMMEDIATE RELEASE

Tsingtao Beer 120th Anniversary Packaging Design

Tsingtao Brewery Culture Media Co., Ltd. has unveiled a breathtaking packaging design to commemorate the 120th anniversary of Tsingtao Beer. The design, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is based on historical documents and local traditional architectures, serving as a postcard inviting users to Qingdao as an ideal destination.

The packaging, designed for the 120th anniversary, features a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The illustration integrates landmark and brand culture, showcasing the fusion of brand and regional cultures.

The packaging is made using environmentally friendly specialty paper and production processes including UV printing, hot stamping, and embossing. The outer case unfolds to reveal the vintage Pilsner beers, inspired by the blossom of hops, establishing a close relationship with the product.

-END-