Momenten Unveils New Packaging Design by Hengchen Shi
CHINA -- /DESIGN/newswire -- Nov 11, 2022
Momenten introduces a visually captivating packaging design for its sugar-free sparkling wine brand, reflecting the brand's essence of fun and relaxation. The project was completed in 2021 and has won the Bronze A' Design Award in 2023.
FOR IMMEDIATE RELEASE
Refreshing Packaging Design Reflects Brand's Essence
Hengchen Shi, the creative mind behind Momenten's new packaging design, sought to capture the essence of the brand through a visually striking concept. The design team's collaboration with the brand's founders, known for their humor and unconventional ideas, led to the creation of a packaging that embodies the brand's core values of being interesting, relaxed, and fun.
The unique feature of the packaging lies in the incorporation of bubble monsters, inspired by an odd emoji, to represent different tastes of the sparkling wine. The shapes of the monsters correspond to the wine's flavors, providing a playful yet informative element for consumers.
With a depth of 180mm and a height of 140mm, the packaging design stands out with its vogue and party-themed tags, reflecting the brand's commitment to creating a wonderful and open-minded drinking experience.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy