FOR IMMEDIATE RELEASE

DragonPass Brand Identity Revamp

DragonPass, the world's second-largest and the No.1 Asia-Pacific membership benefit solutions service provider, has revealed a new brand identity designed by Mtc Brand Consultancy. The original dragon emblem, representing Eastern culture, has been transformed to reflect greater cultural inclusivity and international appeal.

The new brand identity, "Going For New Aspirations," is inspired by the Magician archetype, symbolizing surprise and innovation. The dynamic new logo incorporates a magical wand trace, signifying DragonPass's commitment to bringing surprises to its clients and users.

By activating the brand colors and redesigning symbols, the brand's visual system has been redefined and standardized, emphasizing global vision, diversity, vitality, and humanism. The addition of elegant and fashionable colors like purple aims to make DragonPass even more attractive.

The new brand identity aims to simplify recognition and dissemination in all scenarios, aligning with global urban aesthetic trends and shaping an international and upscale brand image. The auxiliary graphics carry symbolic meanings such as "active," "enjoy," and "cheerful," reflecting the brand's attitude and emotions.

The project, which began in Guangzhou in May 2022, was launched in Guangzhou in February 2023. DragonPass's commitment to quality travel and member service system covering various lifestyle scenes has been a driving force behind the brand's transformation.

The Silver A' Design Award-winning brand identity revamp by Mtc Brand Consultancy signifies a remarkable level of excellence, innovation, and artistic skill, introducing positive feelings, amazement, and wonder.

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