FOR IMMEDIATE RELEASE

Graphic Dpt Unveils Brand Identity for Moi Nivak

Graphic Dpt, led by Yuk Pui Cheung, has unveiled the brand identity for Moi Nivak, an online retailer dedicated to curating contemporary collectibles and design items from around the world. The brand's primary typography, Sunset Gothic, developed by Benjamin Critton of Colophon Foundry, sets the foundation for a bespoke typeface used across all brand communications. Moi Nivak aims to welcome arts and cultural collectible lovers worldwide through its select store and design shop.

The brand identity framework encompasses brand strategy, name, stationery, and website, positioning Moi Nivak as a new player in the field. The design features a dexterous, workhorse sans-serif, reflecting the diversity of the business and its offerings. Moi Nivak's neutral business module aims to provide simple and direct communications while maintaining a strong brand presence.

Technical specifications include business cards with PMS color digital printing and packaging boxes with 1-color offset printing. The project, which began in June 2021 and concluded in September 2021, was based in Taipei, Taiwan.

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