FOR IMMEDIATE RELEASE

Designer Thanachit Chouriyagul Redefines Luxury Menswear

Sprezzatura, a boutique curator of luxury menswear in Bangkok, is redefining the concept of corporate identity with its premium in-house bespoke tailoring service and a collection of Italian luxury menswear brands.

The brand draws inspiration from the founders' passion for luxury Italian menswear, infusing their personal style and creativity to create a unique offering that sets them apart in the market.

What sets Sprezzatura apart is its multifaceted approach, combining retail, a social club, a studio, and a bar. The brand's logo identity encapsulates its luxury yet playful character, embracing Italian menswear while offering flexibility for future projects.

Designer Thanachit Chouriyagul's goal is to drive the Thai community and businesses through innovative graphic and branding design, and Sprezzatura is a testament to his creative communication design expertise.

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