AMARO Unveils New Lifestyle Store Concept Designed by Leticia Nobell
UNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 26, 2021
Amaro, a lifestyle destination brand, introduces a new mega store concept designed to reflect its evolving positioning, offering an immersive retail experience for fashion, beauty, home, and kids. The store, designed by Leticia Nobell, embodies a fluid layout that seamlessly integrates technology, comfort, and modern aesthetics, creating a welcoming and entertaining space for customers.
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Amaro's New Mega Store Concept by Leticia Nobell
Leticia Nobell, in collaboration with architects Marcos Bertelli and Maria Fernanda Ornelas, has brought to life a 1300 square meter lifestyle store that redefines the retail experience. Inspired by the curves and feminine lines of a woman, the design incorporates raw materials, shades of pink, and innovative textures to create a minimalist yet rich ambiance.
Amaro's new physical stores are designed to reflect the brand's evolution into a lifestyle destination, offering diverse categories and ever-changing spaces that provide entertainment and inspiration. The use of recyclable PVC tubes painted in pink, along with clean materials such as concrete, terrazzo, wood, and metal, underscores the brand's commitment to beauty, simplicity, and flexibility.
The store's open plan and large pathways encourage customers to explore different areas, while the integration of technology, including tablets in fitting rooms and self-checkout points, enhances the shopping experience, providing freedom and autonomy to shoppers.
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