FOR IMMEDIATE RELEASE

Yangzi River Visual Identity Design

Hangzhou JC Culture and Arts Co., Ltd has unveiled a visually captivating design concept, the Yangzi River Visual Identity, inspired by the majestic landscape of the Yangtze River. The design encapsulates the theme of "Waves Rolling One Higher Than Another" in architectural design, symbolizing inclusiveness and navigation for the Yangtze River International Conference Center.

The design features interlaced lines inspired by the undulating waves of the Yangtze River, with the primary color being silver, representing the symbolic color of anodized aluminum, the main building material. This choice reflects the international and modern image of the International Conference Center. The asymmetric design enhances the visual tension and strength of the visual identity, symbolizing the courage and resolve of international leaders to face the challenges of life.

The VI and offline material design cater to international high-end users, aligning with the style and structures that resonate with business professionals, conveying the spiritual connotation of the Yangtze River International Conference Center in overcoming various challenges.

The design adopts an asymmetric wave shape as the main constituent element, utilizing silver and brown as the primary colors, along with white lines to symbolize the endless and flowing river and the force of forging ahead.

The Yangtze River, with nearly 2600 years of civilization, serves as the inspiration for this design, showcasing the unique regional culture of the city and conveying a cooperative attitude towards openness and inclusiveness to domestic and international audiences.

Hangzhou JC Culture and Arts Co., Ltd is a comprehensive design solution provider, integrating brand image planning and design, signage system design, and cultural exhibition design. The company's commitment to diversified thinking and exploration in the design profession has led to its participation in numerous large-scale public construction projects, demonstrating mature and steady practical ability through continuous innovative design concepts and leading design standards.

The Yangzi River Visual Identity Design has been recognized with the Iron A' Design Award in 2022, acknowledging its well-designed, practical, and innovative attributes that meet professional and industrial requirements, contributing to a better world.

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