FOR IMMEDIATE RELEASE

Enjoy Happy Food: Bridging Tradition with Modernity

In response to the pandemic's impact on traditional fish vendors, Ting Han Chen's service design project, Enjoy Happy Food, aims to bridge the gap between traditional fish market shopping and modern online shopping lifestyle. Rooted in 40 years of fisheries professionalism, the brand leverages high customer engagement and customization orders via LINE to deliver daily caught fresh sea fish with recommended cooking recipes.

Through field experiences, interviews, and co-ideation workshops, the project has redesigned the service workflow, developed a brand visual identity, and created a comprehensive digital marketing strategy. The brand owner personally selects the freshest fish before processing and delivering them to customers' homes, ensuring the highest quality and customer satisfaction.

Overcoming challenges of changing consumer behavior, the project simplifies the design while introducing new tools and utilizing the LINE app to connect with existing and new customers. This innovative approach has earned Ting Han Chen the prestigious Silver A' Design Award in 2022.

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