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Korea 195 Grapefruit Biscuit Packaging Design

SUN JIAN's Korea 195 Grapefruit Biscuit packaging design encapsulates the cheerful and romantic essence of Korea, featuring a little girl swinging under a grapefruit tree. The packaging is made of environment-friendly paper, resonating with consumers' environmental consciousness and promoting a sustainable lifestyle. The design not only reflects the traditional culture of South Korea but also emphasizes the health benefits of Korean pomelo, rich in vitamin C and trace elements.

The design, which won the Bronze A' Design Award in 2023, effectively tells the unique story of Happy Grapefruit, establishing an emotional connection and resonance with customers. The packaging's innovative and environmentally conscious approach aims to influence consumer behavior towards sustainable development and eco-friendly living.

SUN JIAN's works have been recognized with over 100 design awards globally, including the German National Design Gold Award, the German Red Dot Best of the Best Supreme Award, and the American Muse Creative Award Platinum Award. As the founder of SunDesign, SUN JIAN continues to push the boundaries of design, integrating art, environmental protection, and cultural context into his creations.

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