Unique Me: A Creative Packaging Design Inspired by Grapes
CHINA -- /DESIGN/newswire -- Sep 20, 2021
Guohua Pan's "Unique Me" is a packaging design project that reimagines grapes as unique individuals through hand-drawn emoji-like illustrations. The project commenced in April 2020 and was completed in May 2010 in Shenzhen, China, hitting the Chinese market in Jun 2010. The design won the Bronze A' Design Award in 2022.
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Guohua Pan's "Unique Me" Packaging Design
Guohua Pan's "Unique Me" is a packaging design project that aims to showcase the uniqueness and specialness of grapes through the use of hand-drawn emoji-like illustrations. The design team, including Yanxing Lai, Shixian Qiu, Kai Chen, and VJ Pan, utilized fresh color palettes and a pure layout to build an emotional connection with customers.
The project, realized using paper carton technology, sought to stand out in the highly competitive Chinese fruit market, where packaging often features plain photos and illustrations. By reimagining grapes as people, the "Unique Me" design aimed to create a distinct identity for the product.
Guohua Pan, hailing from Shenzhen, China, drew inspiration from the individuality of people, emphasizing that no two individuals are the same. The design project was a creative endeavor to celebrate this uniqueness, ultimately earning the Bronze A' Design Award in 2022 for its innovative approach to packaging design.
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