FOR IMMEDIATE RELEASE

Key Visual Design

Renowned designer Chih-hsi Chen introduces "The Sound of Poetry" campaign, a captivating exploration of the magic of voice and the theme of science fiction and universal. The campaign, exhibited in Thinkers’ Theatre, Taipei, Taiwan, started in August 2021 and concluded in December 2021.

The key visual design takes inspiration from the digital waves of computer audio tracks, offering a unique perspective on visualizing sound. The horizontal structure mirrors the arrangement of sentences, while solid, natural elements transformed into wave shapes evoke an exotic and surrealistic ambiance.

Realized using innovative technology, the folding poster features a special silver color print on one side and a textured, fiber-filled surface on the other, enhancing the visual and tactile experience for the audience.

Chih-hsi Chen's "The Sound of Poetry" campaign was honored with the Iron A' Design Award in 2022, recognizing its practical and innovative approach that meets professional and industrial requirements.

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