FOR IMMEDIATE RELEASE

Pictomato Bern City Map: A Unique Self-Promotional Campaign

Mathias Zimmermann, a freelance illustrator based in Bern, Switzerland, has unveiled the "Pictomato Bern City Map" as part of a self-promotional campaign for his independent studio, Pictomato. Inspired during a glider flight over his home city, Zimmermann's creation aims to introduce himself and his work through a visually captivating map.

The map features famous city sights, personal insider tips, and illustrations representing Zimmermann's design philosophy and skills. The campaign includes a poster, a series of postcards, an animation, and a social media campaign, showcasing a comprehensive cross-media approach.

Realized using Adobe Illustrator, the Pictomato Bern City Map stands out as a creative blend of illustration, self-promotion, graphic design, and travel. It serves as a decorative poster while also functioning as a practical city map, making it a versatile and engaging piece of art.

-END-