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Benjamin Moore Experience Center

American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image. The design team aimed to shake off conventional practices and fully showcase the excellent performance of the brand's paint products, turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.

The design adopted an experimental approach, breaking the conventional display modes of showrooms, combining products and art in an experimental way, and reshaping the overall spatial scenes for experience, purchasing, and communication. Common materials such as wood, stone, leather, steel tube, and acrylic are presented in a touchable manner in combination with paint, showcasing the dramatic fusion and contrast of material textures and paint colors.

Ni Dongbo, the founder and design director of NDB DESIGN STUDIO, led the design team in embracing uncertainties and returning to the simplicity of life, shaping a space that not only showcases the application of paint but also impacts life. The overall design won the Bronze A' Design Award in 2022, recognizing its outstanding and creatively ingenious design that authenticates experience and resourcefulness.

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