FOR IMMEDIATE RELEASE

Haolai Francis Zhou's Brand Identity for Pupstar GPS Pet Tracker

Pupstar, a positioning technology company, has revealed its new brand identity for the Pupstar GPS Pet Tracker. The design, created by Haolai Francis Zhou, focuses on the relationship between animals and positioning, using iconic graphics to convey the message of never losing pets. The visual system employs vibrant colors and a consistent approach across all digital platforms, ensuring a dynamic and passionate representation of the product.

The brand's logo, developed from pet and positioning elements, features symbols such as animal paws, a dog's face, map pins, and navigation arrows. The logo is presented using OLED light technology in the product design, enhancing legibility and visibility on pets wearing the GPS tracker. The brand's stationery, including business cards and flyers, is printed on textured matte recycled stock paper, adding a tactile and sustainable dimension to the brand's identity.

The Pupstar GPS Pet Tracker measures 1.4 inches by 2.5 inches by 0.5 inches and weighs 0.9 ounces. The brand's visual identity extends to various touchpoints, including business cards, flyers, and the product itself, ensuring a cohesive and impactful representation across all interactions.

-END-