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Parallel Remolding: Redefining Sales Center Spaces

Wei Gao's Parallel Remolding project at Zhongyin Royal Garden Sales Center in Jinan, China, is a stunning fusion of nature and modernity. The design integrates stone and wood with metal, creating a neoclassical yet contemporary ambiance. The space covers 500 square meters, dominated by light colors and three-dimensional geometric shapes on the walls, evoking a powerful and aesthetic architectural language.

The unique design emphasizes open, flowing integration, eliminating complexity and redundancy while highlighting quality and warmth. The negotiation area combines traditional and modern aesthetics, expressing rationality and sensibility, and creating a new understanding of humanity and nature.

The project, which started in November 2017 and finished in March 2018, reflects Wei Gao's deep research into Jinan's cultural and natural elements. The design overcame challenges by simplifying complicated furniture and integrating traditional and modern aesthetics, resulting in a space that offers material comfort and spiritual solace.

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