FOR IMMEDIATE RELEASE

PAH JI HUE Package Design: A Fusion of Tradition and Urban Style

Renowned designer Chung-Yuan Kuo has unveiled a new package design for PAH JI HUE, focusing on the essence of tea making and the brand's professional image. The design combines Taiwan's classic tea and fruit tea products, creating a mellow taste and elegant urban aesthetic.

The package features a wooden box that effectively integrates the two products, enhancing the gifting experience. With a focus on cultural and creative tea products, the design reflects the brand's commitment to quality and innovation.

Offset printing and unique surface layers are used to realize the design, with the iron box featuring a convex top. The package project, which started in March 2018 and concluded in September 2019 in Taiwan, was awarded the Silver A' Design Award in 2020.

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