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BOO: Baby-Friendly Cleaning Product Line

Evgeniya Abramova's BOO project is a line of disinfectants designed to repel germs while being safe for children. The packaging features pale colors that create the illusion of killing germs, with a clear part of the bottle revealing safety information. Each product in the line has a unique microbial design, indicating its suitability for nursery use. The products are based on natural ingredients, without dyes and fragrances, making them safe for children.

The packaging format for the products is a bottle made of plastic, with shrink sleeve labels. The line includes a gel for washing children's dishes and toys based on chamomile extract, a gel for cleaning floors based on aloe vera extract, and a spray for cleaning bathrooms and toilets with tea tree extract. The dimensions of the products are tailored to their specific uses.

Evgeniya's design concept effectively illustrates the disinfecting properties of the products, providing parents with a sense of safety for their children. The project was completed in Moscow, Russia, and first published on Behance in April 2020.

During the project, extensive research was conducted, including an analysis of similar products in the category and a survey of parents of newborns to understand their criteria for choosing cleaning products. The line of versatile herbal extracts was born from this research, meeting the parents' desire for safe, natural, and versatile cleaning solutions.

The BOO project was awarded the Silver A' Design Award in 2021, recognizing its outstanding expertise, innovation, and remarkable design qualities. Evgeniya Abramova's dedication to creating socially significant projects is evident in her thoughtful and impactful approach to design.

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