FOR IMMEDIATE RELEASE

Yashinomi Premium Power: A Game-Changer in Kitchen Detergent Refills

hers design inc. and Saraya Co.,Ltd. proudly present Yashinomi Premium Power, a groundbreaking solution to the age-old problem of refilling liquid detergent. This innovative design eliminates the need to pour liquid into a bottle, saving time and preventing spills. The sleek, minimalist packaging complements any kitchen interior, setting a new standard for both form and function.

Yashinomi Premium Power comes as a replaceable refill bag and stand, offering unparalleled convenience and cleanliness. With dimensions of 120mm x 55mm x 167mm and a weight of 359g, this design has gained RSPO certification, reflecting its commitment to sustainability. Additionally, 1% of sales contribute to the Borneo Conservation Trust Japan, furthering the preservation of Borneo's wildlife habitat and migration routes.

The project, led by Chiaki Murata of hers design inc. and Shinji Hamaguchi of Saraya Co.,Ltd., commenced in November 2015 and concluded in June 2016 in Toyonaka, Japan. The product was officially launched in October 2016, receiving the prestigious Golden A' Design Award in 2020 for its exceptional innovation and impact.

Yashinomi Premium Power stands as a testament to the relentless pursuit of solving everyday challenges with elegance and efficiency. With its game-changing approach to detergent refills, this design sets a new standard for practicality, sustainability, and aesthetic appeal in kitchen essentials.

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