FOR IMMEDIATE RELEASE

Wilsons Cold Pressed Dog Food Packaging

Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food packaging captures the essence of nature and tranquility, drawing inspiration from the dramatic highlands of Scotland, the dark mountains of Wales, and the lush countryside of England and Ireland.

Wilsons Cold Pressed dog food stands out with individually named products, beautiful color palettes, and inspiring landscape illustrations that wrap around the foil-fresh packaging, focusing on the wellbeing of both the owner and their beloved pet.

Printed in CMYK using the flexography printing process, the environmentally responsible water-based inks and clear sealing coat on the foil bags ensure a vibrant and protected surface. The 2.5kg and 10kg bags are available in dimensions of 192 x 100 x 400mm and 365 x 115 x 710mm.

The rebrand features lightweight foil fresh bags with resealable zip closures, extending the product's lifespan and reducing waste. The project was conceptualized in 2018 and completed in 2019 in Carlisle, Cumbria, UK, with a focus on capturing the essence and breadth of the British Isles through colorful illustrations.

Wilsons Cold Pressed dog food packaging overcame the challenge of standing out in a competitive market by reflecting the quality within, conveying refinement and modern dietary thinking through illustrative style and individually named products.

Depicting the landscapes of the British Isles, the packaging design for Wilsons Cold Pressed is impactful, featuring a vivid color palette, naive figures, sweeping brush strokes, and loose textures, printed in high-definition and finished with a tactile matt varnish, and featuring a resealable zip for freshness.

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