FOR IMMEDIATE RELEASE

Beoplay Portal: Kutuko Studio's Innovative Advertising Campaign

Carlos Cabrera, in collaboration with Kutuko Studio, has unveiled a groundbreaking advertising campaign for Bang & Olufsen's Beoplay Portal headphones. The campaign, under the theme "Sound that shapes your world," features a captivating fusion of visual and sound elements, drawing inspiration from the video game industry to engage a diverse audience. The campaign ran from February to May 2022 in Madrid, showcasing the team's exceptional creativity and technical prowess.

The campaign's unique strength lies in its gamification approach, incorporating 3D animation and motion graphics to create five distinct scenarios that resonate with the gaming community. The immersive experience was further enhanced by a competition where 23 hidden "eastereggs" added an interactive element, driving viral engagement among streamers and online audiences.

Utilizing advanced technologies such as Cinema 4D and the Redshift rendering engine, the team brought the campaign to life with meticulous attention to detail. The resulting video content, optimized for various digital platforms, demonstrates the team's dedication to delivering high-quality, adaptable visual assets.

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