FOR IMMEDIATE RELEASE

Brand Identity Design for Q Sky Pilates

Renowned designer Yang Yuanyuan has unveiled a distinctive brand identity design for Q Sky Pilates, drawing inspiration from the sense of lightness, freedom, and relaxation associated with Pilates, as well as the imagery of the sky. The design features a visual representation of the brand's initial letter "Q" combined with flying birds, creating a unique and unobtrusive graphic that embodies the essence of the brand.

The design's unique properties lie in its ability to visually depict the letter "Q" as a flying bird, symbolizing the freedom and tranquility associated with Pilates and the Qingkong brand. Whether presented independently or as part of the brand name, the design maintains a high degree of uniformity, ensuring a cohesive and impactful visual identity.

Utilizing digital printing, silk screen printing, and embroidery, the design is primarily applied to space signs, sportswear, water cups, membership cards, and other carriers. The designer emphasizes the importance of physical space display, with specific requirements for color and lighting to evoke a natural and serene association with the sky.

The design project commenced in March 2022, with the space set to be unveiled in May and the production of items scheduled for August. The official opening is slated for October 1, showcasing the culmination of the designer's vision and creativity.

Yang Yuanyuan's exceptional design has been recognized with the prestigious Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2023. This accolade acknowledges the design's practicality, innovation, and seamless integration of industry best practices, contributing to a better world through its fulfillment and positive impact.

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