FOR IMMEDIATE RELEASE

Zhuojiu Liquor Packaging by SHENZHEN JINJIA NEW SMART-PKG CO.,LTD

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD introduces "Zhuojiu," a liquor packaging design inspired by the symbol of power - the axe, reflecting the spirit of Chinese Liquor Drinking. The bottle and box, resembling an axe and split wood, express the fiery taste of Chinese Liquor with rigidity and destructive power. The design integrates "hard" and "soft" elements, allowing consumers to envision the flavor at a glance.

The container is made of glass, while the outer packaging is crafted from raw wood without any printing, with the product names engraved using charcoal. The design emphasizes strength, ecology, and hardness, resonating with keywords like strength and wine.

The project was completed within 12 months in China, starting in Shenzhen in March 2022 and exhibited in August 2022. The environmental protection concept guided the design, utilizing waste wood blocks and ensuring the products can be reused as ornaments later. Overcoming challenges in assembling waste wood into boxes, the team achieved a remarkable feat, earning the Golden A' Design Award in 2023.

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