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Rikchari: Coffee Packaging Reflecting Peruvian Heritage and Sustainability

Planetario introduces Rikchari, a socially responsible coffee brand that embodies the essence of Peru's coffee-growing tradition. The brand name, meaning "WAKE UP" in Quechua, is reflected in the packaging design, which incorporates a typographic construction resembling the geometric shapes of the Inca empire. Rikchari's commitment to sustainability and quality is evident in its socially responsible approach to coffee production.

Rikchari, grown at 1700 meters above sea level in Chirinos, Peru, offers a unique blend with precise acidity and a delightful flavor. The packaging, inspired by the Tocapu designs of the Inca empire, represents a dedication to quality and reflects the brand's human, social, and organic values. The design team digitally crafted the packaging using Adobe programs, ensuring the product's essence is maintained until it reaches the consumer.

The project, initiated in Lima, Peru, in late 2019, was completed in June 2020, with printing commencing in September 2020. Rikchari's commitment to sustainability extends to its social impact, aiming to elevate the standards of coffee production, provide employment, and support community projects in Cajamarca, Peru. The brand's dedication to quality and social purpose is evident in its visually striking packaging, reflecting its passion and commitment to sustainability.

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