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The Early Chapter: Brand Identity Design

Allan Toh's "The Early Chapter" is a captivating brand identity designed to create a close-knit and fun community for children, fostering an interest in Mandarin through immersive play. The logo, resembling a colorful hut, exudes an uplifting, fun, and safe vibe, with carefully selected primary colors - red for attention, yellow for fun, and blue for safety.

The logo's unique design features simple shapes in primary colors, stacked to resemble a hut, symbolizing the community the brand aims to establish. The negative space forms the Chinese character for Mandarin, emphasizing the clubhouse's focus on the language. Additionally, the half-sun symbolizes the uplifting environment for young learners.

Utilizing mind maps and client input, Allan Toh crafted a design that resonates with the target audience, ensuring the logo's minimum height for web and print applications. The project, initiated in Singapore in April 2021, culminated in the clubhouse's opening to the public in November 2021, with the logo prominently featured in stores and marketing materials.

Extensive research, including market studies and stakeholder interviews, guided the design process, ensuring its relevance and appropriateness for the target age group. Overcoming challenges in color palette selection, Toh successfully balanced trustworthiness with a sense of fun and upliftment, resulting in a design that strikes a harmonious blend.

Allan Toh's "The Early Chapter" is a testament to his expertise, with over a decade of experience in graphic design and illustration. His keen observation and unique approach to design have led to the creation of a brand identity that truly stands out.

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