FOR IMMEDIATE RELEASE

Breaking Tradition: The Golden Melody Awards Trailer

27 Design has unveiled a revolutionary trailer for the 31st Golden Melody Awards, representing the event's constant evolution and transformation. The trailer, launched in August 2020 in Taiwan, signifies the breaking of conventions and the exploration of endless possibilities within the music industry.

The trailer opens with a symbolic scene of the Golden Melody trophy melting down, signifying the breaking of traditions and the reformulation of every possibility anew. The video ingeniously elicits two different viewing experiences, representing the awards' impact as intangible yet profound, spreading like a ripple and leaving a lasting impression on all those it touches.

Utilizing various styles of media creation, the trailer interprets the possibility of each kind of music in the Golden Melody Awards, symbolizing the influence of different music styles and affirming the significance of each type of music.

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