FOR IMMEDIATE RELEASE

Dualism-Inspired Brand Design for Dragon Alley Hot Pot and Dragon Alley Inner Tea Room

Yewu Brand Design Co., Ltd. presents Dragon Alley, a brand design project that captures the essence of dualism and Chinese mythology. Dragon Alley Hot Pot and Dragon Alley Inner Tea Room are brought to life through a unique visual identity that balances contradiction and integration, representing release and restraint.

The design process integrates the spirit of dualism and Chinese mythology, reflected in the font identification, design elements, and color schemes. The project utilizes Adobe Illustrator, Photoshop, After Effect, and Cinema 4D for design realization, incorporating stamping technology, gravure printing, and spot color printing for material production.

The brand's visual system and story system create a unified way of communication, rooted in a complete mythological worldview for Dragon Alley and Dragon Alley Inner. The project overcame creative, technical, and research challenges to convert Chinese mythological information into usable design elements, achieving a modern visual effect of collision and fusion.

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