/DESIGN/newswire -- COMO, CO, ITALY -- FRIDAY, 22 NOVEMBER 2024, 06:19 UTC+1
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CHINA -- /DESIGN/newswire -- Sep 08, 2020
Chen Wang Unveils Three Squirrels' Super Leg Packaging Design Inspired by "Cat and Mouse" Cartoon
FOR IMMEDIATE RELEASE
Renowned designer Chen Wang has unveiled the innovative packaging design for Three Squirrels' Super Leg, drawing inspiration from the classic "Cat and Mouse" cartoon. The design features the iconic squirrel mascot, Xiaojian, joyfully indulging in chicken drumsticks, creating a unique and eye-catching packaging concept.
Wang's creative approach seamlessly integrates the brand's beloved mascot with the product, setting it apart from similar offerings on the market. The torn chicken leg window offers a tantalizing peek at the delicious contents inside, captivating consumers with its playful and distinctive design.
Originating from WUXI, China, Chen Wang's exceptional work has been recognized with the prestigious Iron A' Design Award in 2021. This accolade celebrates the packaging's practicality, innovation, and adherence to professional and industrial standards, solidifying its contribution to a better world.
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