/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 27 NOVEMBER 2024, 20:29 UTC+1
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CHINA -- /DESIGN/newswire -- Nov 21, 2020
Renowned designer Longsheng Zhong introduces a unique toothpaste package design inspired by the breathtaking landscapes of Guilin, Guangxi, reflecting emotional resonance and product origin.
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Longsheng Zhong, a visionary designer, draws inspiration from the stunning landscapes of Guilin and the terraced fields of Longsheng to create the "Display Of Guilin Scenery" toothpaste package. This innovative design aims to showcase the natural beauty of Guilin, Guangxi, in a traditional Chinese painting style, offering a unique and emotionally resonant product experience.
The "Display Of Guilin Scenery" toothpaste package stands out with its depiction of the birthplace of the brand using two distinct landscapes, emphasizing the pure and natural origins of the product. The design utilizes 350g white cardboard paper with a matt lamination and transparent UV coating for the outer box, while the tube is crafted from PEX, AL, and PEX, measuring at 45mm*35mm*190mm and 94mm*146mm respectively.
By incorporating the iconic scenery of Guilin, the design aims to evoke an emotional connection with consumers, offering a refreshing alternative to the typical toothpaste marketing approach. The "Display Of Guilin Scenery" toothpaste package is a testament to Longsheng Zhong's dedication to infusing design with cultural and local sentiments, creating a product that resonates with consumers on a deeper level.
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