FOR IMMEDIATE RELEASE

Feira do Alvarinho Advertising Campaign

MarkaBranka, a Portuguese Creative Agency, has unveiled "The Kingdom of Alvarinho" for the annual wine party, Feira do Alvarinho in Moncao, Portugal. The multimedia advertising campaign aims to celebrate the identity and traditions of the region, particularly its association with Alvarinho wine.

The campaign, realized through offset and digital printing, features handmade illustrations, character design, and a 3D animated video. The Kingdom of Alvarinho, an ancient and fictional kingdom, draws inspiration from the real history, places, iconic people, and legends of Moncao, creating a unique and captivating narrative to promote the event.

With a focus on promoting the economic and social significance of Alvarinho wine, the campaign includes posters, brochures, outdoor advertising, a promotional video, a dedicated website, a mascot, and merchandising. The project, led by MarkaBranka and supported by Fabio Alves, Marcio da Rocha, and Rafael Pereira, was realized from February to July 2019 in Moncao, Portugal.

-END-