FOR IMMEDIATE RELEASE

Social Media Digital Recipes for "Our Journey, Your Discovery" Campaign

Unilever Food Solutions partnered with Chef Heidi Heckmann to create 11 unique Spice Blend recipes using the Robertson Spice Range. These recipes were transformed into captivating digital images for a fun Facebook campaign. Each week, Chef Heidi’s Spice Blends were shared as media-rich Facebook Canvas Posts, and the recipes are available for iPad download at UFS.com.

The images were meticulously crafted by hand, using the actual spice ingredients, and photographed on a black tile slate using a DSLR camera in the studio. The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA Facebook page, engaging audiences with the sensory appeal of the spice blends.

Lize-Marie Swan, an experienced Independent Creative Maverick, led the art direction and copywriting for this project. With over 10 years of experience in the advertising industry, Lize-Marie has worked with a diverse range of clients across various industries, including FMCG giants like Unilever's Robertson Spices. Her exceptional creativity and expertise have been recognized with prestigious awards, including the Silver A' Design Award in 2020 for this innovative campaign.

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