FOR IMMEDIATE RELEASE

Underforest: Select - Brand Identity

SHAN MAI FOOD, in partnership with the Taiwanese government, has launched "Underforest: Select," a brand aimed at supporting the under-forest economy and assisting local foresters in South Taiwan. The project was initiated in October 2020 in Taichung, Taiwan, and concluded in January 2021 in Chiayi, Taiwan, with the brand launch event held at Chiayi Chukou Nature Center on January 22, 2021.

The brand's logo, featuring four forest-green triangles representing the Chinese character "林 (Forest)," symbolizes coexistence with the forests. The packaging, designed with simili paper and matte gold hot foil stamping, aims to evoke the sensation of touching the woods and represents the economic potential within the forests.

With a focus on sustainable consumption awareness, the brand's forest-green and matte gold colors portray the natural resources in the woods and the economic potential of the under-forest economy, respectively. The brand identity encapsulates the sustainable cycle of life between forest ecologies and the economy.

The "Underforest: Select" brand aims to raise green awareness among consumers and promote the coexistence of productive economic activity and ecology. The project faced challenges in integrating eco-friendliness, revitalizing the agricultural economy, and changing consumer consumption habits through brand identity and visual design.

Recognizing the efforts put into the project, "Underforest: Select" was awarded the Silver A' Design Award in 2021, highlighting its outstanding expertise, innovation, and remarkable level of excellence in graphics, illustration, and visual communication design.

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