FOR IMMEDIATE RELEASE

Visual Identity for Nu Us Supplement

Salvita Bingelyte, a renowned designer from Vilnius, Lithuania, has unveiled the new visual identity for Nu Us vitamin supplements. The brand design, packaging, and visuals were meticulously crafted to address the increasing consumer demand for immunity-boosting products in the wake of recent stress and anxiety. The supplements, consisting of day and night pills, offer a balanced daily dose and maximum vitamin absorption, supporting immunity round the clock.

The logotype seamlessly blends four bold upper case letters into a cohesive image, exuding modernity and timelessness while conveying professionalism, sophistication, and strength. Thin strokes and sharp edges reflect precision and attention to detail, ensuring ease of readability and visual appeal. The packaging, featuring white bottles for morning capsules and black bottles for night capsules, is designed with simplicity and elegance, using black and white colors to signify the highest quality. The addition of simple sun and moon shapes in bright yellow adds an eye-catching element, symbolizing optimism, happiness, and energy infusion.

Salvita Bingelyte's design studio employed screen printing technology to realize the visual identity, ensuring a seamless and high-quality finish. The label specifications include a width of 163 mm and a height of 60 mm, while the business card and shopping bag dimensions are 55 mm x 91 mm and 320 mm x 172 mm x 260 mm, respectively.

Salvita Bingelyte's dedication to each project, regardless of its size and scope, is evident in the meticulous attention to detail and commitment to creating designs that are both innovative and enduring. Her minimalist approach for Nu Us Supplement reflects a focus on clarity, functionality, and quality, effectively distinguishing between the day and night capsules while maintaining a relaxed and uncomplicated vibe.

Salvita Bingelyte, hailing from Vilnius, Lithuania, has been recognized for her exceptional work, with the Nu Us Supplement visual identity winning the prestigious Iron A' Design Award in 2023. This accolade acknowledges the design's practicality, innovation, and fulfillment of professional and industrial requirements, further solidifying Salvita Bingelyte's reputation as a leading figure in the design industry.

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