FOR IMMEDIATE RELEASE

Brand Identity Design for Q Shinshu Apple Pie Laboratory

Nobuya Hayasaka, the Art Director, has unveiled a distinctive brand identity for Q Shinshu Apple Pie Laboratory, focusing on cherishing the original taste of apples. The design features a simple symbol without unnecessary decoration, reflecting the brand's commitment to preserving the authentic flavor of apples. The interior design incorporates the natural colors of concrete and wood, aligning with the concept of minimal processing and seasoning.

The brand's symbol, derived from an apple motif, is seamlessly integrated into various elements such as lighting, stools, uniforms, and packaging, creating a cohesive and immersive experience for customers. This unified worldview effectively communicates the store's dedication to showcasing the essence of apples.

Embracing the store's philosophy of utilizing ingredients in their natural state, the interior and packaging designs refrain from excessive coloring or processing, allowing the inherent colors of concrete, wood, and paper to take center stage. The red symbol mark serves as a striking accent amidst the simplicity of the materials, reinforcing the brand's visual identity.

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