FOR IMMEDIATE RELEASE

Public Health Beyond Borders Visual Identity Program

Public Health Beyond Borders (PHBB) unveils a compelling visual identity program, expertly crafted by Yoske Mitsui, reflecting a global mindset and University of Maryland origins. The design features a vibrant color palette symbolizing unity and global partnerships, while the logo's simplicity ensures versatility across various media. The project, initiated in October 2020 and completed in February 2021, was executed entirely remotely.

Mitsui's approach to the visual identity program focused on credibility, scalability, and modularity, ensuring the design's adaptability for international public health initiatives. The logo's five colors embody the organization's "think global, act global" ethos, while the wordmark harmonizes with University of Maryland's primary typefaces. This exceptional design was honored with the Iron A' Design Award in 2021, recognizing its practicality, innovation, and adherence to professional and industrial standards.

Yoske Mitsui, a New York-based graphic designer, specializes in developing trademarks and identity programs for a diverse range of industries, aiming to deliver the best design solutions and explore new modes of expression through experimental design. His exceptional work on the PHBB Visual Identity Program exemplifies his commitment to creating impactful and visually compelling brand identities.

-END-