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Immersive Exhibition Showcases Chali Tea Brand's Cultural Spirit

Leung MukChi's "In Chali" is an immersive interactive visual exhibition for the Chali tea brand, offering a dynamic and interactive portrayal of China's mountains, rivers, plants, and tea leaves. The exhibition, held at K11 in Guangzhou, China, on May 20, 2021, encapsulates the essence of tea culture through digital immersive projection and touch-sensitive, audio-visual interactive installations.

The exhibition transcends space and time, inviting viewers on a boundaryless journey of shape, hearing, visual, smell, and touch. It integrates tea culture, visual art, and brand concept, fully expressing the beauty of the East through visual, auditory, and olfactory senses. The space emits the fragrance of tea, providing a multi-sensory experience that deeply embodies the tea culture spirit.

Leung MukChi, a brand designer and digital art designer, founded and serves as the creative director of Shenzhen Endless3 Culture Communication Co., Ltd /STUDIO3.Team. The studio is known for its comprehensive creative approach, focusing on brand image, dynamic design, installation art, and immersive interaction, with a design concept rooted in surreal oriental art.

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