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Songhua River Rice Package Design

33 and Branding's Songhua River Rice package design, inspired by the Koi fish, has won the Silver A' Design Award in 2020. The high-class rice from Suyuan Food Group was beautifully packaged as corporate gifts for the Chinese New Year, incorporating traditional Chinese cultural elements and spreading good moral. The unique packaging, made from fine pearl paper using laser cutting technology, creates a three-dimensional and vivid effect, echoing the festive atmosphere of the Spring Festival.

The package, with dimensions of 210mm x 40mm x 160mm, stands out with its use of fine-grained Pearl paper and laser cutting technology, highlighting the texture and brightness. The design team, including Xiaowei Zhang, Jing Xu, Zengwei Qin, and Jingyan Li, overcame the challenge of creating a unique and auspicious packaging for the high-end rice product, resulting in a visually striking and meaningful design.

The project, which started in September 2018 and finished in December 2018 in Beijing, was exhibited in a supermarket in December 2018. The design not only reflects the festive atmosphere of the Spring Festival but also enhances the customer's favor for the brand, making it a successful marketing tool.

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