FOR IMMEDIATE RELEASE

Dynamic Rebranding for Digital Design Days

jekyll & hyde, an Italian graphic design and communication studio, has revealed a cutting-edge rebranding for Digital Design Days, an international digital design event. The new brand signature, a responsive sign, adapts to various applications and dimensions, embodying the festival's innovative vision and international appeal.

The logo, characterized by a dynamic "D," symbolizes light, energy, and movement, reflecting the spirit and values of Digital Design Days. It is designed to evolve in the digital and printed worlds, showcasing a tridimensional feature and the ability to change colors to represent different event locations.

The studio utilized a meticulous process, initially conceptualizing the design on paper and then employing Adobe Illustrator to realize the brand identity. The logo's variable nature is achieved through the use of a morphing tool, ensuring adaptability across different sizes and applications.

The Digital Design Days logo is crafted using a nine-color palette, allowing for distinct editions tailored to various countries. Additionally, a black and white version has been developed to ensure consistent visual impact across different mediums.

The rebranding project commenced in September 2018 and was publicly unveiled in July 2019. Throughout the process, the design team collaborated closely with the festival's founder, Filippo Spiezia, to capture the essence of Digital Design Days and position it within an international and contemporary context.

jekyll & hyde's innovative approach to the rebranding earned them the Bronze A' Design Award in 2020, recognizing their outstanding creativity and contribution to the field of visual communication design.

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