Zhen Hao E: A Creative Chinese Cultural Dog Food Packaging Design
CHINA -- /DESIGN/newswire -- Oct 28, 2021
Introducing Zhen Hao E, a series of dog food and snack packaging designs inspired by Chinese cultural characteristics, turning dogs into emperors of different ages to reflect the wonderful relationship between owners and their pets.
FOR IMMEDIATE RELEASE
Yuchen Han's Innovative Dog Food Packaging Design
Yuchen Han's Zhen Hao E is a unique series of packaging designs that personify dogs as ancient Chinese emperors, reflecting the special bond between owners and their pets. The brand name, Zhen hao e, meaning "emperor" and "hungriness," vividly distinguishes dog sizes through caricatures and color-coded packaging for intuitive differentiation between food and snacks.
Utilizing recycled paper, corrugated paper, and aluminum foil bags, the design comes in various sizes, catering to different dog breeds. The project, which began in Hangzhou and Dalian, China, from November 2018 to April 2019, integrates oriental style, package design, and cartoon dog elements, resonating with consumers through its vivid and interesting presentation.
The design was awarded the Iron A' Design Award in 2022, recognizing its practical and innovative approach that meets professional and industrial requirements, contributing to a better world.
-END-
Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy