FOR IMMEDIATE RELEASE

Re:Form by Chow Tai Fook Jewellery

In a bold move to revolutionize the jewellery industry, Chow Tai Fook Jewellery presents Re:Form, a visionary concept that transforms the traditional slider bead into a versatile and playful gadget. The collection comprises three intricately-designed beads and a finely crafted chain, allowing for endless possibilities of personalized looks, be it a necklace, bracelet, or any other creation.

What sets Re:Form apart is its ability to offer an infinite number of designs with just a few essentials, advocating a sustainable style rooted in the belief that less is more. The beads, when not in use, can be arranged to form a winking face, adding a touch of whimsy to the wearer's day. This innovative approach challenges the notion that one needs multiple jewellery pieces for different occasions, offering a more sustainable and creative alternative.

Re:Form is designed to be extremely user-friendly, allowing wearers to effortlessly slide the beads along the chain to create their desired look. The meticulous craftsmanship and precision behind the design enable over 120 possible combinations on a 36-inch chain and at least 90 combinations on an 18-inch chain, providing endless opportunities for self-expression and creativity.

Chow Tai Fook's Re:Form represents a significant innovation in the jewellery sector, empowering wearers to take an active role in designing their own jewellery. By introducing this groundbreaking concept, the brand reinforces its position as a leading innovator, emphasizing the importance of personal expression and creativity in the world of jewellery.

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