FOR IMMEDIATE RELEASE

Butterfly: Flexible Aircraft Seating System

Butterfly Flexible Seating Solutions has unveiled a groundbreaking aircraft seating system, Butterfly, designed to revolutionize the air travel experience. The innovative concept allows for instant transformation between premium economy and business class flatbed suites, addressing the dynamic nature of market demand and optimizing the use of valuable cabin space.

The Butterfly system, developed by a team including James Lee, Vincent Tam, and Lars Rinne, offers a unique solution to the challenge of fixed aircraft configurations. It enables operators to efficiently adjust cabin layouts in response to real-time market changes, increasing aircraft utilization and reducing business risk.

Each Butterfly suite consists of two reclining seats staggered relative to each other. When both seats are in use, they are sold as premium economy class. Crew members can easily reconfigure the seats, transforming the window seat into a side couch, creating a long-haul business class suite for one passenger. By flipping the aisle seat as well, a large sleeping surface is formed, providing a flatbed experience for passengers.

The design, patented by Butterfly Flexible Seating Solutions, has garnered recognition, including the prestigious Silver A' Design Award in 2020 for its outstanding innovation and technical excellence. The system not only enhances operational efficiency for airlines but also offers passengers new ways to configure their space, whether for a private retreat or a family-friendly social environment.

The project, which began in 2014 in Hong Kong, continues to evolve, with Butterfly poised to transform the future of air travel with its adaptable and passenger-centric approach.

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