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Xiaohongshu's "Guo Nian Hao" Packaging Design

Xiaohongshu's "Guo Nian Hao" packaging design continues the tradition of ancestors by offering a unique combination of "Light," "Sound," and "Red" gifts, including a camping night light, Halli Galli, red envelopes, and a red calendar book. The design features a new recognizable "Nian" character and utilizes recyclable and lightweight materials, with molded trays made from bagasse, a natural and environment-friendly material.

The "Guo Nian Hao" gift box is designed to celebrate the Chinese New Year and pass down cultural inheritance to the new generation. The gifts are concealed under a riddle sealed on the cover, adding an element of surprise and interaction to the design.

The most challenging part of the project was to propose a young and creative concept combined with a traditional story, while ensuring the packaging material and structure are lightweight and eco-friendly.

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