FOR IMMEDIATE RELEASE

Heivy's Liquid Collagen Rebranding

Heivy, a brand name derived from the fusion of health and Ivy, underwent a fresh rebranding strategy by the WBG team, reflecting vitality, health, and liveliness in its logo and package designs. The product line, including Lullaby, Uplift, Revive, Fortify, and Protect, embodies these values, aiming to make consumers feel youthful and lively while prioritizing general health.

Implementing sustainable technologies, Heivy's products feature 100% recyclable raw material glass bottles and sustainably sourced ingredients, aligning with the brand's values of health and vitality. The designs were carefully curated to represent the brand's unique identity and create a visual representation of the flavor profiles, enhancing the brand's presence in the market.

The rebranding project, which began in New York in 2017, was completed in September 2020, with the product launch in November 2020 in the United States and China, followed by retail distribution in Canada, the United Kingdom, Vietnam, Cambodia, and Saudi Arabia.

-END-