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Smartmoov Brand Identity

Smartmoov, a technology company offering mobile solutions, has introduced a revolutionary brand identity designed to transform traditional business practices. Inspired by the challenges faced by small and large business owners in the current market, Smartmoov aims to provide a mobile solution that transcends physical space limitations and bureaucratic hurdles. The brand identity emphasizes mobility and sustainable relations between business owners and customers, reflecting a futuristic and minimalist style.

The brand's visual identity, created using Affinity Designer and Affinity Photo, adheres to the Golden Ratio rule to ensure harmonious aesthetics. The design's technological color palette allows it to seamlessly integrate into various business ventures, emphasizing adaptability and dynamism. Smartmoov's brand identity guidelines ensure consistency across stationery, digital media, and products, with all graphics and illustrations being vectorized and saved as print-ready files.

Designed to inspire a dynamic visual experience, Smartmoov's brand identity encourages businesses to connect with their audience and customize their visuals while maintaining the brand language. The project was realized in Curitiba, Brazil, from August 2019 to November 2019, following extensive research and UX surveys to understand market struggles and futuristic trends.

Ricardo da Silva, a Product Designer with a master's degree in Industrial Design and Visual Communication, led the development of Smartmoov's brand identity. With 13 years of experience in creating unique brand values for businesses worldwide, da Silva's expertise has been recognized with an Iron A' Design Award in 2023, highlighting the practical and innovative nature of Smartmoov's brand identity.

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