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Japanese Sake Packaging Design by Shinji Yaoita

Renowned designer Shinji Yaoita has unveiled a remarkable packaging design for Japanese Sake, celebrating the 180th anniversary of Hasegawa Sake Brewery. Inspired by the traditional taste and skills passed down through generations, the design incorporates the "tree ring" as the main visual, symbolizing the history and future of the brand. The outer box, drawing inspiration from ink painting, exudes a sense of tradition and luxury, while the gold-printed commemorative logo resonates with the family crest of the brewery. The contrasting black bottle inside reflects the weight of tradition and technology, creating a truly unique and captivating packaging.

What sets this design apart is the meticulous attention to detail and the incorporation of the brewery's rich heritage. Hasegawa Sake Brewery, with over 180 years of history in Nagaoka City, Niigata Prefecture, is a cultural heritage site, and this special sake pays homage to this legacy. The design reflects the essence of the brewery, infusing newness into tradition and luxury, offering consumers a fresh and captivating experience.

The realization of this design posed challenges, particularly in finding the right printing quality for the outer box. However, with perseverance and collaboration with experienced printing specialists, the team overcame these obstacles, ensuring the design's integrity and quality. The resulting product stands as a testament to the fusion of tradition, innovation, and exceptional craftsmanship.

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