FOR IMMEDIATE RELEASE

Expressing Various Emotions through Ordinary Gods Living as Humans

Seung Jin Lee's "Kechakenmi Friends" character design project, showcased at the Korea Character Licensing Fair in July 2016, is a unique portrayal of ordinary gods living in human form. The characters aim to share a range of emotions with human beings, presenting a heartwarming and relatable story for all. The project, which began in February 1998 in South Korea and concluded in 2016, is a testament to Lee's dedication to delivering happiness through his work.

Utilizing Adobe Photoshop and Adobe Illustrator CC, Lee's design is not just a visual creation but a cultural phenomenon aimed at spreading happiness and empathy. The characters' ability to evoke laughter and empathy from viewers is a testament to Lee's success in integrating diverse ideas into a cohesive and relatable narrative.

The project was awarded the Bronze A' Design Award in 2020, recognizing its outstanding creativity and contribution to the cultural contents industry. Lee's work continues to evolve, aiming to create new values and experiences that resonate with audiences worldwide.

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