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Chinese Baijiu Packaging Design: Zhi Hou by XIONGBO DENG

XIONGBO DENG's Zhi Hou is a Chinese Baijiu packaging design inspired by citrus, brewed from citrus, and shaped to resemble a citrus fruit, offering a unique and visually striking representation of the product. The bottle is designed in a ball shape with irregular bulges at the shoulder, and the bottle cap directly simulates the branches of citrus, creating a vivid and distinctive appearance. The design aims to communicate the unique flavor of Baijiu at first glance, enhancing its visual appeal and value.

The bottle, made using glass bottle integrated mold opening and a zinc alloy bottle cap, is wrapped in an orange cloth bag to further enhance its citrus-like appearance. The design not only serves an aesthetic purpose but also effectively communicates the unique flavor of the Baijiu, providing a memorable and visually appealing packaging solution.

XIONGBO DENG, the Founder and Creative Director of Lingyun Creative, is a renowned figure in the field of brand packaging design, with a commitment to achieving high-quality visual representation for Chinese liquor. The Zhi Hou design project, which started in April 2021 and concluded in August 2021 in ShenZhen, successfully overcame the challenge of creating a design that effectively conveys the citrus-inspired nature of the product, despite the use of materials unrelated to plants.

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