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Milk Baobab Baby Skin Care Packaging

Milk Baobab has unveiled a groundbreaking packaging design for its baby skin care products, drawing inspiration from the characteristics of growing babies. The unique container design, based on the shape, color, and components of the product, aims to stimulate the fun and curiosity of babies while ensuring their safety. The milk pack container is designed to be familiar to first-time consumers and is made of polyethylene (PE) and rubber (EVA) to emphasize its mildness for delicate baby skin.

The design team behind Milk Baobab Baby Skin Care utilized common polyethylene (PE) material and soft, flexible rubber (EVA) material to create a container that offers a soft touch, perfectly matching the needs of baby skin care brands. The product line features containers of five different colors, gradually expanding the field of vision for babies and aiding in the development of their vision. This design also makes it easy for consumers to remember the product line and recognize it at the point of sale.

The project, which commenced in August 2016 in Seoul, Republic of Korea, was completed in December 2017. The products were launched online in the Republic of Korea and have since been recognized with the prestigious Silver A' Design Award in 2020. This award acknowledges the exceptional creativity, technical characteristics, and artistic skill demonstrated by the innovative packaging design.

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